Business Development Certification Program

Content

Become a certified business development professional﻿
Learn the business development process from A to Z to structure your work and become a successful BD Pro.
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Master the business development process﻿
Structure your jobDevelop a deep understanding of the business development process and learn a proven framework to structure your job and hit your goals consistently
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Enhance your skillsLearn the most important skills for business development success. Practice your newly acquired skills with role-plays and practical exercises
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Increase your productivityImplement modern business development, save time on repetitive tasks, and focus on more important activities that will generate long-term value
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﻿ENROLL HERE!﻿
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Who is this training for?﻿
Business Development Professionals
Aspiring Business Developers
Sales Professionals
Entrepreneurs
Partnership professionals
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CurriculumThis is what's included in the 5-week certification program:
Week 1: Business Development Mindset﻿
Learning outcomes:
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Understand the applications, role, and mission of business development
Clearly define your business development role
Develop the business development mindset
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Session outline:
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Introduction and goal setting
What is business development?
Role, activities, and applications of business development
Creating the business development mindset
Growth mindset vs Fixed mindset
Implementing the CLAP Framework
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Practice: each module includes exercises, role-plays, or other interactions that will help you immediately put into practice what you learn
Duration: 2 hours
Format: Live Zoom call with your trainer and other participants
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Week 2: Business Development Strategy﻿
Learning outcomes:
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Understand your business ecosystem
Gain the ability to research and analyze your market
Design a solid business development strategy
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Session outline:
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Homework review
Ecosystem mapping
Positioning your company in the ecosystem
Market research
Analyze your competitors
Build the foundation of your business development strategy
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Practice: each module includes exercises, role-plays, or other interactions that will help you immediately put into practice what you learn
Duration: 2 hours
Format: Live Zoom call with your trainer and other participants
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﻿ENROLL HERE﻿
Week 3: Understand your Customers﻿
Learning outcomes:
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Develop a deep understanding of your customers
Create your buyer persona
Design strong value propositions
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Session outline:
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Homework review
Customer research
Using netnography to gather information
Design your buyer persona
Job-to-be-done framework
Value proposition design
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Practice: each module includes exercises, role-plays, or other interactions that will help you immediately put into practice what you learn
Duration: 2 hours
Format: Live Zoom call with your trainer and other participants
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Week 4: Business Development Tactics﻿
Learning outcomes:
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Design business development experiments
Identify successful business development tactics for success
Measure and scale business development activities
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Session outline:
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Homework review
What are business development experiments?
Idea generation for business development activities
How to prioritize business development ideas
Experiment outline and execution
Measure business development activities
Design your business development dashboard
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Practice: each module includes exercises, role-plays, or other interactions that will help you immediately put into practice what you learn
Duration: 2 hours
Format: Live Zoom call with your trainer and other participants
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Week 5: Business Development Skills﻿
Learning outcomes:
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Develop skills for business development success
Increase your productivity
Leverage technology for business development
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Session outline:
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Homework review
Lead generation tactics
Organisational skills
Time management skills
Communication skills
Tools to integrate in your business development job
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Practice: each module includes exercises, role-plays, or other interactions that will help you immediately put into practice what you learn
Duration: 2 hours
Format: Live Zoom call with your trainer and other participants
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﻿ENROLL HERE﻿

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﻿Take our business development course and gain your professional certificate!﻿

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﻿Take our business development course and gain your professional certificate!﻿
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Time to complete: 5 days

Organisers

The BD School

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